Day 432 BBC World Service - How TikTok and streaming changed music
I wrote down some sentences that I struggled to read aloud smoothly as I did yesterday.
- Technology always drives change in music, going right back to the days of people listening on cassette and seven inch singles. You know the - on the vinyl, the longest song could be was three minutes, because that was how much space you had before it compromised the sound quality.
- With streaming, there's been a pressure to make songs shorter because Spotify has something called the skip rate.
- If you are listening to a song and you just go, 'I'm fed up with this, next!', then that counts against the song in the algorithm.
- There's an imperative to make the song short so that people stick around right to the end and get a boost.
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